Visual Identity
At Pangraphics, we position visual identity design as the most essential domain where graphic design and business design intersect. Creating a visual identity requires not only formal graphic design skills, but also a deep understanding of the background of a company—its services, industry, and history. At Pangraphics, our work extends beyond the formal design of logos to include the definition and management of brand assets such as typography, color, and photography, as well as the development of brand portfolios and brand structures. We place equal importance on the unseen aspects of design, understanding visual identity as a visible expression of a much larger, underlying system.
Visual identity for the "New Basic Airline," ZIPAIR. As a brand partner, Pangraphics has been involved in the development and governance of brand assets—including brand structure, logotype, aircraft design, uniform direction, and business tools—as well as the development and supervision of brand communications such as advertising and the website.
Visual identity for the smart housing brand MW. As design lead, Naonori Yago has been involved in the development and governance of brand assets—including logotype, typography, and color—as well as the development and supervision of brand communications such as film, photography, and CG renderings.
Visual identity for the consulting firm LiB CONSULTING. Pangraphics developed and defined the brand assets, including logotype, brand color, and typography.
Visual identity for the housing company AQURA HOME. Pangraphics led the development and governance of brand assets, including logotype, brand color, and typography.
Logotype design for Kao Beauty Brands, the beauty division of Kao.
Visual communication for the film 5 Centimeters per Second, including logotype and key visuals.
Visual communication for the NHK morning drama Blossom, including logotype and key visuals.
Logotype and visual communication direction for the 60th anniversary of Tsuchiya Kaban.
Visual identity for the craft milk brand CRAFT MILK'S, including logotype and packaging design.
Visual identity for Koedo Mameya, including logotype, posters, and packaging design.
Visual identity for Nagatoro to Galette, a galette shop in Nagatoro. Pangraphics led the development of brand assets, including logotype, posters, and packaging design.
Visual identity for the Azabudai Hills Summer Festival 2024. Pangraphics led the development of brand assets, including logotype, posters, merchandise, and venue design.